Show Info

Greater Milwaukee Auto Show

New cars, trucks and SUVs will fill the Wisconsin Center for the 2017 Greater Milwaukee Auto Show! Saturday, February 25 – Sunday, March 5, 2017.


Saturdays 10 am – 10 pm
Sundays 10 am – 6 pm
Monday – Thursday 3 pm – 9 pm
Friday 1 pm – 9 pm


Buy now and save!

Adults (13 & over) $12
Senior Citizens (Mon.–Thur. only, 62+) $9
Students (21 & under w/ID, Onsite Only) $8
Children (7–12)* $6
Children (6 & under) FREE
Family Day (12 & under)* FREE

* Family Days are Saturday, March 4 and Sunday, March 5
All children 12 & under admitted FREE with paying adult

FREE Motor Trend Subscription
Sponsored by Automobile Dealers Association of Mega Milwaukee, Inc.

Getting To The Show & Parking

Wisconsin Center

400 West Wisconsin
Milwaukee, WI 53203


From the North:
Take I-43 South to Exit #72E (Highland Avenue/11th Street). Go straight on 11th Street three blocks to Wells Street. Turn left on Wells, go five blocks to 6th Street; Wisconsin Center spans Wells just past 6th. Go 1/2 block into “tunnel,” turn left into parking lot.

From the South:
Take I-94 West & I-43 North; stay on I-43 North to Exit #72A (Michigan Avenue/10th Street). Go straight on 10th Street two blocks to Wells Street. Turn right on Wells, go four blocks to 6th Street; Wisconsin Center spans Wells just past 6th. Go 1/2 block into “tunnel,” turn left into parking lot.

From the West:
Take I-94 East to Exit #310B (I-43 North/Kilbourn Avenue). On ramp use right lane, take exit #72C (Kilbourn Avenue). Emerge from tunnel at 6th Street & Kilbourn Avenue; Wisconsin Center is across 6th Street, on right. Turn right on 6th, go one block to Wells Street, turn left into “tunnel.” Go 1/2 block, turn left into parking lot.

Click here for additional information

Parking Options

Discounted Parking at the Shops of Grand Avenue

Click here for the $6 flat rate discounted parking!
Please follow these steps carefully. You may present the above pass on your smartphone or print out ahead of time.

06_2294_16_Milwaukee Discounted Parking Pass

Discounted Parking Through SpotHero

Spot Hero

Reserve your parking in advance and get there on time, stress free!

To book convenient and affordable parking for this event, we recommend using SpotHero, the nation’s leading parking reservation app.

To reserve your parking spot today, visit the Wisconsin Center SpotHero Parking Page and book a spot with rates up to 50% off drive-up.

New to SpotHero? Download the SpotHero iPhone | Android app and enter promo code MKEAUTO for an extra $5 off your first park!



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