Saturdays: 10 AM – 10 PM
Sundays: 10 AM – 6 PM
Monday – Thursday: 3 PM – 9 PM
Friday: 1 PM – 9 PM

Buy now and save!

(13 and over) $12

(With any DOD ID) $9

(21 & under w/ID, Onsite Only) $8

(7–12)* $6
(6 & under) FREE

Ticket discounts can not be stacked on top of each other.

Family Day – Sponsored by American Family Insurance
(12 & under) FREE

* Family Days are Saturday, March 2 and Sunday, March 3
All children 12 & under admitted FREE with paying adult

Feeding America Discount
50% off admission, valid Monday – Wednesday, when 2 cans of non-perishable food are brought to the show. Please bring cans to box office to redeem offer. (Discount is off the price level you qualify for- Adult, Senior, Student or Child.)

FREE Motor Trend Subscription
Sponsored by Automobile Dealers Association of Mega Milwaukee, Inc.

Getting To The Show
& Parking

Wisconsin Center
400 West Wisconsin
Milwaukee, WI 53203
(414) 908-6000


From the North: Take I-43 South to Exit #72E (Highland Avenue/11th Street). Go straight on 11th Street three blocks to Wells Street. Turn left on Wells, go five blocks to 6th Street; Wisconsin Center spans Wells just past 6th. Go 1/2 block into “tunnel,” turn left into parking lot.

From the South: Take I-94 West & I-43 North; stay on I-43 North to Exit #72A (Michigan Avenue/10th Street). Go straight on 10th Street two blocks to Wells Street. Turn right on Wells, go four blocks to 6th Street; Wisconsin Center spans Wells just past 6th. Go 1/2 block into “tunnel,” turn left into parking lot

From the West: Take I-94 East to Exit #310B (I-43 North/Kilbourn Avenue). On ramp use right lane, take exit #72C (Kilbourn Avenue). Emerge from tunnel at 6th Street & Kilbourn Avenue; Wisconsin Center is across 6th Street, on right. Turn right on 6th, go one block to Wells Street, turn left into “tunnel.” Go 1/2 block, turn left into parking lot.

Click here for additional information

Parking Options

Parking at the Shops of Grand Avenue

Click here for the $6 flat rate parking!
Please follow these steps carefully. You may present the above pass on your smartphone or print out ahead of time.

06_2294_16_Milwaukee Discounted Parking Pass

Parking Through SpotHero

Spot Hero

Reserve your parking in advance and get there on time, stress free!

We recommend reserving parking in advance with SpotHero, a parking reservation service that connects drivers to discounted, convenient parking!

To reserve your spot for The Greater Milwaukee Auto Show, visit the Wisconsin Center Parking Page to find and reserve convenient parking with rates up to 50% off drive-up.