Milwaukee Auto Show is your one-stop destination to see the latest innovations and hottest models from today’s top automakers. Whether you’re in the market for your next ride or just love being around the newest vehicles, this show has something for everyone...

The luxury vehicle lineup at the show showcases a range of premium brands known for their elegance, performance, and cutting-edge technology. Experience the precision engineering of Acura, the dynamic performance of BMW, and the refined sophistication of Cadillac. Explo...

The Kids EV Track provides a safe and fun opportunity for young children to drive mini electric cars and jeeps. A $2 donation supports Junior Achievement of Wisconsin, an organization dedicated to empowering young people by providing them with essential skills to succee...

An Industry Night Supporting Tomorrow's Technicians Rev up your Friday night at the 2026 Auto Show, where we’re kicking off a high-octane, auto-themed fundraiser that’s all about celebrating the rising stars of our industry. Join us for live...

Milwaukee Motorfest takes place on Saturday and Sunday of the Milwaukee Auto Show, celebrating the power and excitement of automotive culture. This thrilling event showcases a collection of iconic muscle cars, classic vehicles, and custom builds, offering visitors the c...

Diamond Graphics Display showcases the finest in custom automotive graphics, vinyl wraps, and design expertise. With a focus on innovation and precision, Diamond Graphics brings eye-catching, high-quality wraps and graphics to life, helping vehicles stand out with style...

West Bend Dyno brings high‑performance automotive expertise to the show. Known for precision tuning, performance parts, and expert support for enthusiasts and racers alike, West Bend Dyno showcases how power and performance are measured and optimized using state‑of�...

RunITWisconsin is one of Wisconsin’s premier car communities, bringing together enthusiasts from across the region for meets, cruises, and high-energy automotive events. Known for showcasing a wide range of vehicles—from supercars and rare builds to standout custom...

Bennett Coachworks is a celebrated custom automotive shop based in Milwaukee, known for its expert craftsmanship in building, restoring, and fabricating some of the most exquisite hot rods, exotic cars, and custom vehicles. Led by Bob Bennett, the shop has decades of ex...